IGNITE YOUR APPETITE: An ad campaign to promote the products most important brand aspect, HOT! By combining the theme of fire with the familiar bottle shape the brand is fortified and the concept of heat is directly connected to it. Tabasco brand hot sauce has a unique attribute in that it burns so good.

FEARLESS: When riding down a treacherous slope or careening down the side of a mountain, the last thing you want to worry about is brain damage. Wearing a Bell helmet is like strapping on courage. Should you find your self in a precarious situation, your helmet will allow you to worry about other things than cracking your noggin open.

HEALTH IN A CAN: Of all things you can put into your body, tuna is one of the best. The health attributes of the meaty fish can help build muscles, lower blood pressure, and is a great source of vitamin B-12. By using the same color palette as the packaging and radiating lines the brand is strengthened and conveys a sense of energy.

MORE THAN YOU CAN POSSIBLY IMAGINE: As the baby boomers reach their more mature years in life there is going to be a great need for elderly care. These ads remind us to think about the amazing lives filled with many experiences that may go unnoticed and if we take the time to get to know our elders they have a treasure trove of stories to share.